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Business of Credentialing and Program Operations

Beauty and the SMEs: Wicked Strategies for Recruitment, Selection, and Engagement

Tuesday, November 18, 2025
10:00 AM - 11:00 AM MST
Location: Palm 3CD
I.C.E. Exchange Program Description : The purpose of this facilitated discussion is to set up credentialing programs for success! Subject matter experts (SMEs) are the key contributors to the validity of a credentialing program. As such, SME panel composition plays a vital role in the development of meaningful content. Given the distinct nature of each stage of the exam development lifecycle, it is important to consider relevant demographics and desirable characteristics for each exam development activity. During this session, the facilitators will engage participants in discussions regarding SME related topics such as considerations for targeted and ongoing recruitment, engagement, incentives, strategies for managing meeting dynamics, policies to protect the integrity of content, and communication plans for key stakeholders.

Learning Objectives:

  • At the end of this session, participants will be able to identify relevant demographic considerations for SME panel composition across each stage of the exam development lifecycle.
  • At the end of this session, participants will be able to discuss key considerations for targeted and ongoing SME panel recruitment and selection.
  • At the end of this session, participants will be able to explore the benefits and considerations for policies related to SME engagement (e.g., incentives, term limits, addressing disruptive behavior).