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Navigating Transformation in the Assessment Industry: Perspectives from C-Level Leaders

Thursday, November 20, 2025
9:00 AM - 10:00 AM MST
Location: Sierra Ballroom
Since the release of ChatGPT in 2022 and amid shifting political dynamics in the United States, testing and credentialing programs are undergoing significant change. The assessment industry is at a pivotal crossroads—one where partners and vendors must proactively anticipate the evolving needs of programs. But how are they doing that? How is artificial intelligence reshaping their strategic planning? And what feedback from clients and partners is prompting these shifts?
In this session, a panel of C-level leaders from across the industry will share their insights on how the landscape is transforming. They’ll explore how organizations are realigning their priorities, responding to political and technological developments, and reimagining the future of assessment delivery. From test center footprints to emerging delivery models, these executives will outline what lies ahead—and what programs must do to stay ahead.

In an industry marked by rapid disruption, these leaders bring foresight, innovation, and a commitment to integrity—positioning their organizations to lead with confidence into the future.

Learning Objectives:

  • Navigating growth strategies in domestic vs. international markets
  • Addressing heightened security concerns stemming from generative AI
  • Responding to ongoing economic uncertainty and volatility